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The near-giddy response to Apple’s misstep may point to a broader shift in the public attitude toward the company and its covert tactics.

The near-giddy response to Apple’s misstep may point to a broader shift in the public attitude toward the company and its covert tactics.

NY Times Bits blogger Jenna Wortham asks if Apple’s spell is wearing off. The evidence for this fallen “spell” (that Apple is one of the only companies in the world that gets described in such psuedo-religious terms strikes me as a symptom of lazy tech writers) is a bunch of moronic commenters on Gizmodo and the web’s paragon of critical thinking, Facebook.

If the shine is dulling, you certainly wouldn’t notice from today’s quarterly financials, which detailed Apple’s best non-holiday quarter in the history of the company. Sling those arrows of wit, ye mighty Gizmodo commenters, I’m certain Apple will somehow find comfort amongst its giant piles of money.

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Put This On is one of my favorite projects out there, period, and I’m lucky enough to call those chaps friends. I’d happily promote their work even if I weren’t a producer who stands to make millions when they finally sell out.

That’s the deal, right, guys? Millions?

new yorker bubbles

dwineman:

“You ever think about how in, like, a Tom Hanks movie, everyone lives in a reality in which there’s no such person as Tom Hanks? Because otherwise, people would be mistaking the main character for Tom Hanks all the time? So either Tom Hanks doesn’t exist in the world the movie takes place in, or he does exist but he looks like someone else? I mean, you could have a character break the fourth wall and go ‘Aren’t you the guy from Cast Away? Hey, sign my volleyball!’ or whatever but you can’t really do that in a serious screenplay, so you’re pretty much stuck with that bare minimum level of willing-suspension-of-disbelief before you even get started, unless it’s a period drama or something. And the funny thing is the more famous your star is, the bigger the leap of faith you’re asking the viewer to take when no one in your narrative universe recognizes him, so in a way, paradoxically, great actors undermine their own credibility by their very presence—hey, are you even listening to me? What are you—oh, that’s just Bob. He’s made of bubbles.”

Dan? Yeah, he nailed this one.