Flicker Fusion

David Foster Wallace’s ‘Host’ Redesigned

In 2005, I was mostly building big, fairly overwrought multimedia packages for a big, fairly overwrought media conglomerate. I thought it was pretty futuristic, but try finding, let alone watching, any of the Flash I labored over.

My memory of reading David Foster Wallace’s ‘Host’ in The Atlantic was that it was a revelation. I must have read it in print first, as I distinctly remember the ingenious design of DFW’s extensive footnotes, with the highlighted text and sidebars. It read like hypertext on a printed page.

Memory is a tricky thing, I feel like I remember the original treatment online being pretty clever and similar in style to print, but the only record I can find is one with links and pop-ups and without the stylistic panache. This may well have been what ran ten years ago and I’m conflating the two in my mind.

Regardless, The Atlantic has rebuilt the nearly 15,000 word piece to fit not just their latest responsive layout but also reworked the footnotes so they work inline and hew more closely to the original design. It’s incredible work and if you’ve never read ‘Host’ now is a great time to dig in. If you have, a long weekend seems like a fine time to read it again.

David Foster Wallace’s ‘Host’ Redesigned

flickerfusion:

In 2005, I was mostly building big, fairly overwrought multimedia packages for a big, fairly overwrought media conglomerate. I thought it was pretty futuristic, but try finding, let alone watching, any of the Flash I labored over.

My memory of reading David Foster Wallace’s ‘Host’ in The Atlantic was that it was a revelation. I must have read it in print first, as I distinctly remember the ingenious design of DFW’s extensive footnotes, with the highlighted text and sidebars. It read like hypertext on a printed page.

Memory is a tricky thing, I feel like I remember the original treatment online being pretty clever and similar in style to print, but the only record I can find is one with links and pop-ups and without the stylistic panache. This may well have been what ran ten years ago and I’m conflating the two in my mind.

Regardless, The Atlantic has rebuilt the nearly 15,000 word piece to fit not just their latest responsive layout but also reworked the footnotes so they work inline and hew more closely to the original design. It’s incredible work and if you’ve never read ‘Host’ now is a great time to dig in. If you have, a long weekend seems like a fine time to read it again.

Blocking ad-blockers with better ads

Two stories about ad blocking almost make a trend. European telecoms want to build ad-blocking into their networks via proxies1 that would halt most banner-type ads by default. And Adblock Plus has built a standalone Firefox-based browser for Android that would perform roughly the same function as its eponymous and quite popular browser plugin. These are both small but meaningful steps to move ad-blocking from desktop to mobile.

The black-and-white rationale against ad blocking is simple enough: ads are how publishers pay the bills, blocking them is effectively stealing. This, of course, is roughly equivalent to the piracy argument the music and movie industries have made, without much traction, for a decade and a half.

The pro-ad-blockers have their own moral, and compelling, argument that online advertising degrades the user experience, destroys privacy, and is generally reader-hostile2.

As in all things, there is no absolute truth but a muddled middle. It’s unclear how big a problem ad-blockers actually are – 5% of global internet users doesn’t sound very high, but the kind of reader who installs an ad-blocker is likely exactly the kind of reader an advertiser wants to reach. And if mobile users get automatically opted-in at the network level, it certainly becomes a much bigger deal3.

The problem may be murky, but the solution is a bit more clear, if not exactly novel: build a better product. Not a fancier iPad app, a better ad product. For all the haranguing about native ads, they have the advantage of being immune to filters and, when done right, a genuinely better experience, certainly better than green double-underlines or the “content marketing platform” ads at the bottom of far too many web pages.

I suspect we’ll look back on non-native ads as an aberration, one that only made sense during the brief period when all publishers were local monopolies, hardly an ideal situation either. Now it’s time to make an ad your readers won’t want to block.


Nerds of a certain vintage will recall a time when a proxy, or mucking around with one’s hosts file, was one of the only ways to transform web pages. Then extensions like Greasemonkey were meant to usher in an enlightened time of client-side data mashups that never quite materialized but did lead to Adblock Plus. ↩︎

Those arguing on the side of ad-blockers will need to contend with the fact that Adblock Plus is a for-profit corporation that has cut deals to whitelist ads from networks willing to pay. ↩︎

Telecoms refuse to think of themselves as just dumb pipes (an inverted version of telecoms blocking ads is Verizon buying AOL) so they seeking to add value for their existing and potential customers (or, more likely, extract a payoff from ad networks). Regardless of what you think about the morality of ad-blocking, it’s hard to see how filtering packets for content is a good thing, even for ostensibly benign reasons. ↩︎

Lessons From Instant Articles

Instead of merely waiting for Facebook to deliver Instant Articles to everyone, it’s worth looking for some insights from last week’s launch.

Foremost, it’s always nice to be reminded that performance matters. Page load time has, of course, always mattered, but as mobile accounts for more traffic and attention keeps getting sliced thinner, we should expect it to become a key metric, not a nice to have. When managers and executives start to ask why their site’s pages are so slow, the blame is going to quickly circle back around to deals cut with third-party widget providers, share buttons, and other cruft that tries to monetize pageviews. This is going to lead to some awkward conversations and hard choices.

It’s not just pages that need to be nimble but the systems that build those pages will need to be increasingly agile. Facebook didn’t choose their launch partners merely for the content, great though it may be, but because they have some of the best devs in the media business. If your CMS can’t quickly and easily rebuild and repurpose stories in a variety of formats and contexts, it’s not just Instant Articles you’ll miss out on. The good news is, this is precisely the kind of thing computers are great at doing; the bad news, sadly, is off-the-shelf enterprise publishing systems aren’t. Invest in your developers.

Instant Articles raises important questions about websites, to be sure, but it also begs the question of what to do about apps. Your app is competing not just with other magazines and newspapers but Facebook and Instagram and Twitter, who just so happen to employ thousands of the best app designers and developers in the world. It certainly takes a small bit of hubris to believe your readers are going to open your app if it offers little more than what they could get from your website.

Facebook has telegraphed a strategy that Apple and Google could also use to bring more publishers to their mobile platforms. They each have their own Newsfeed-like ecosystems in the form of Newsstand (Apple) and Play Newsstand (Google) that are built into their respective mobile operating systems. Google even has Play Newsstand Producer1 to let publishers build fairly rich, branded editions of their stories. Facebook, of course, has a billion-and-a-half users, whereas Newsstand gets shunted off to a hidden folder along with the Stocks app. The point is, alternatives to Facebook’s Newsfeed can exist and it’s worth figuring out if they’re viable.

The big takeaway from Instant Articles is that we learned the wrong lesson from the rise of mobile and the app ecosystem. We’ve spent far too long trying to compete with native experiences by making our websites look and behave like apps. This includes not just thousands of lines of javascript to mimic native app swipes and scrolling but even the lower overhead aesthetics of fixed position headers and persistent navigation. Consider that a reader is just as, if not more, likely to get to your page via an app like Twitter or Facebook, with its own chrome, than the built in browser. Those positioned elements are only taking up valuable screen space and replicating functionality the reader already has built-in. Simplify your pages, reduce overhead (both cognitive and bandwidth), prepare them to live outside of browser.

Instant Articles are impressive2 and Facebook has made a seductive offer, perhaps one only they can make: we will give you the world’s biggest audience, native performance, storytelling tools built by the best mobile engineers, built-in monetization, all we ask is you give us your content. Maybe going back to basics is a better alternative.


I suspect Apple is on the verge of releasing something similar with their purchase of PRSS, assuming they don’t kill off Newsstand entirely. Perhaps we’ll see at WWDC. ↩︎

It’s been a week since Instant Articles launched and there haven’t been any new articles published, which could mean anything. It certainly suggests Instant Articles aren’t exactly plug-and-play just yet. Obviously, Facebook wants as many stories as possible to be Instant Article-ized, eventually. If publishers treat them as another Snowfall, something to save just for special stories, it’s going to temper their success. ↩︎

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We’re at the start of a conversation of what our post-post-PC’s are going to look like. Google tried mansplaining a loud “ACTUALLY” with Glass, Microsoft showed up in dad jeans and a Member’s Only Jacket. Apple’s introduction is, naturally, more elegant, a suggestive but unforgettable touch on the wrist.

Apple’s watch is very much in the tradition of other new ideas like the iPod, the Macbook Air, and the iPad. It refines existing ideas, is a bit ahead of itself technically, perhaps a bit thicker or more ungainly or underpowered than it would like to be, but hints at a certain inevitability.

The watch is also a more fully developed idea in many ways than other first-gen Apple devices. Consider the iPhone rollout, with the compromised antennae designs and chintzy plastic casing of the first few generations. They didn’t just release the watch as aluminum and glass models with a set of bands ranging from $49-$99, which they may well have been able to do a year ago. Recall Steve Jobs introducing the iPhone 4, with the obvious pride in the craftsmanship and the refinement of the actual object, not just the ideas behind the glass and multitouch. Apple believes, knows really, the watch needs that same level of refinement, plus a certain personalness, to truly succeed as an idea and do more than merely sell a bunch of quasi-disposable devices.

That they’ve embraced fashion is something I’m cautiously optimistic about. Apple has always been fashionable, so it’s not a huge step, and in the service of empowering more than just the nerds, I’m all for it. The continuum of style and fashion and haute couture, however, is certainly going to be difficult to manage.

We all know where this is going, we’ve known since we were kids with our comics and dorky sci-fi books. The computers are disassembling and reconfiguring, first they moved off the desk into our pants, soon they’ll be on and in us. I’m (mostly, pretty sure) this is a good thing! Even if it takes a few refinements and some social realignment to get there.

Today, though, I can’t figure where this fits in my life, and I’m someone who’s owned the first-gen of every product Apple has released this century (I waited in line an hour for the first iSight camera). Maybe it’s because I’m a dad now with income that’s hardly disposable. Maybe it’s because I own several mechanical watches that I never wear because they don’t quite match my personal style and not a single Apple watch is something I’d consider a complement. Maybe because I’ve become increasingly wary and weary of the surge of notifications and the drain on my own cognition and mindfulness and I’m skeptical that another device is going to help solve that.

Mostly, I’m having a difficult time seeing how the watch today lives up to the ideal of a bicycle for the mind. It seems mostly to want to take on the parts of my mobile devices that I consciously turn off. The health tracking features are intriguing but also a bit niche and, in order to add value beyond my mobile, would mean the watch needs to be on me all the time, even while I’m sleeping.

It would be hard to talk about the watch and not mention the luxury Edition version, which ranges in price from $10,000 to $17,000. For those of us who grew up and into careers excited about the promise of using technology to empower, the Edition is uncomfortable territory, to say the least. There’s nothing new about selling baubles to the ultra-rich, and it certainly feels gauche in this new Gilded Age. That Apple has managed to invert Warhol’s Coke1 and put the same $350 device in a $17,000 case is only worth celebrating if you are a champion of conspicuous consumption.

The Edition watch is hardly Apple at its best. If anything, the Edition feels like a manifestation of the kind of empty criticism Apple has endured for decades: that they hermetically seal commoditized components in a veneer of design, packaged with slick marketing and a powerful brand. I hope the Edition becomes truly limited and is dropped in future generations.


There’s very little in Andy Warhol’s prolific career that I find worth admiring and I hold special disdain for this oft-repeated Coke quote. It’s probable that somewhere right now a billionaire and a bum (I doubt Mrs. Obama allows them in the Oval Office) are each having a Coke, if not necessarily a smile. Of course it’s also a lie that this is some form of equality, the billionaire knows it, the bum certainly knows it, and Warhol probably knew it, too.
Really, it’s little more than apologia for the mid-20th Century rise of mass production, mass marketing, and the power of a strong brand, all of which explain why anyone drinks Coke or knows the name Andy Warhol.
That Warhol wrote this at the beginning of the 40-year period leading to our current age of inequality is perhaps coincidental but hard to ignore. ↩︎

Newsroom geeks have been instrumental in decoding the NSA story thus far. So too for corporate hacking and industrial espionage stories, as well as Bitcoin, cyberwarfare issues, and dark-web technologies. Mounting privacy and security concerns have journalists adopting encrypted communications and storage, often with guidance from the newsroom geeks because the barrier to entry is fairly high.

Newsroom geeks have been instrumental in decoding the NSA story thus far. So too for corporate hacking and industrial espionage stories, as well as Bitcoin, cyberwarfare issues, and dark-web technologies. Mounting privacy and security concerns have journalists adopting encrypted communications and storage, often with guidance from the newsroom geeks because the barrier to entry is fairly high.

—My pal Tiff Fehr, who I’m proud to say I spent several years working alongside, says nerds will continue to play an important role in not just what news looks like but how it gets reported. Hopefully this means the old saw of becoming a journalist because you were bad at math gets a little less true.

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Last week Twitter changed how their block function worked, which to us on the outside looked like kind of an arbitrary switch, then quickly recanted after plenty of people rightly pointed out this was a bad move.

The dustup reminded me of a feature request I’ve had in mind for Twitter (and other social media companies) for a while: hire an ombudsman.

Typically, we associate the ombudsman with government orgs, NGO’s, or foundations. Their role is to keep the place they work accountable to the public. Newspapers will often have one (the New York Times calls theirs the public editor) with a regular column dedicated not to covering the news but to how they cover the news1.

What links these types of organizations is a sense of purpose and accountability to the communities they serve. Increasingly, social media companies are taking on this role, though not necessarily with the same sense of obligation. The mission of social media is much more difficult to peg down than, say, a local newspaper, but there’s no denying the overlap. And while social media corporations pay lip service to the importance of their work, they’ve yet to institute the levels of accountability we’ve come to expect from what they are displacing.

Here’s how I imagine this would work: hire someone for a two year gig. Their salary goes into locked escrow, they are not eligible for stock options, etc. They are given a reasonable level of access to anyone in the company, from the board to the interns, and the authority to report on how things operate, without revealing proprietary information or upcoming plans. The right person would be a working journalist, a skeptic, someone who believes in afflicting the comfortable, but also technically adept enough to understand what’s going on. My pal Mat Honan would be a good start, or anyone on this list. They’d write a regular column (sure, call it a blog) but it might only get updated once a week or so.

This is different from the sort of “radical transparency” that cropped up a few years ago of executives blogging about their mission to make the world a more open and connected whatever. I’m talking about someone tasked with keeping the company honest, someone accountable to the public, not to shareholders. Someone who’s beyond just neutral but a doubter, someone who will hold executives’ feet to the fire and call bullshit when necessary.

Twitter is an interesting candidate because of their similarity and proximity to the news business and their desire to at least appear like they have a soul2. Twitter has already replaced the daily newspaper, evening broadcast, weekly magazine, for so many people. We can argue about whether this is a good thing until Cronkite rises from the grave but it’s a fact. It’s how millions of people start or end their days, get breaking news, and follow the stories they care about.

Twitter seems to realize there’s a responsibility that accompanies being this pipeline but has, thus far, remained pretty opaque about how it works with the news. Now that they are public, and are continuing to style themselves as a media company, some transparency in to how they operate would not only be welcome but is of vital importance.


Somewhat tellingly, the Times created their public editor position in response to the Jayson Blair scandal↩︎

Let’s be clear: Twitter’s soul is the same as every other corporation that’s ever existed. If it has a heart, the stuff that flows through it is still money. ↩︎

Bircher anti-Communism, anti-Catholicism, racism (Dallas was the last large American city to desegregate its schools), Kennedy hatred—that suffused many people in Dallas with the spirit of dissension and incipient violence during the early sixties, including some of its leading citizens: elected officials, Baptist ministers, the billionaire oilman H. L. Hunt, the right-wing zealot General Edwin Walker, even the publisher of the Morning News, Ted Dealey. During the 1960 Presidential campaign, Senator Lyndon B. Johnson, the state’s most powerful politician, and his wife, Lady Bird, were spat upon in Dallas; Adlai Stevenson, J.F.K.’s Ambassador to the United Nations, was assaulted there just a month before the assassination. “WELCOME MR. KENNEDY TO DALLAS …,” ran the headline of a black-bordered, full-page ad in the Morning News on the morning of November 22, 1963, with a bill of particulars that stopped just short of accusing the President of treason. Kennedy had warned his wife, “We’re heading into nut country.”

Bircher anti-Communism, anti-Catholicism, racism (Dallas was the last large American city to desegregate its schools), Kennedy hatred—that suffused many people in Dallas with the spirit of dissension and incipient violence during the early sixties, including some of its leading citizens: elected officials, Baptist ministers, the billionaire oilman H. L. Hunt, the right-wing zealot General Edwin Walker, even the publisher of the Morning News, Ted Dealey. During the 1960 Presidential campaign, Senator Lyndon B. Johnson, the state’s most powerful politician, and his wife, Lady Bird, were spat upon in Dallas; Adlai Stevenson, J.F.K.’s Ambassador to the United Nations, was assaulted there just a month before the assassination. “WELCOME MR. KENNEDY TO DALLAS …,” ran the headline of a black-bordered, full-page ad in the Morning News on the morning of November 22, 1963, with a bill of particulars that stopped just short of accusing the President of treason. Kennedy had warned his wife, “We’re heading into nut country.”

Dallas fifty years ago sounds familiar today.

The property market is no longer about people making a long-term investment in owning their shelter, but a place for the world’s richest people to park their money at an annualized rate of return of around 10 percent. It has made my adopted hometown a no-go area for increasing numbers of the middle class.

The property market is no longer about people making a long-term investment in owning their shelter, but a place for the world’s richest people to park their money at an annualized rate of return of around 10 percent. It has made my adopted hometown a no-go area for increasing numbers of the middle class.

—From an article about how property speculation in London has all but pushed the middle class out. Many of the specifics are about London and how wealthy foreigners have pushed housing prices up and up, however, it’s a similar story in many global cities. I certainly saw plenty of analogues to San Francisco here.