I’ve often noted that if social media companies wanted to solve any number of the problems they’d created for themselves, they could do worse than just recreate most of the feature set of Flickr circa 2005.

Twitter just launched a preview of Circles, finally bringing a feature that’s been sorely needed for at least a decade, which allow you to tweet to just a subset of followers (cleverly those subsets max out at Dunbar’s 150 people). People have mostly solved this with private alt accounts or by simply abandoning the platform for Discord or group chats.

Why Twitter never did more with the lists feature they basically abandoned after launch and has only really been embraced by third party clients will remain a mystery.