The consensus (Stratechery, Daring Fireball) is that this is a great idea for all involved and I can’t really see a downside. Revue was a bit of a dark horse in the newsletter game, having taken very little in funding from angel investors and not inspiring the raft of Future of Media thinkpieces that Substack has. (I’m sure being a Dutch startup also helped them fly under the hype radar.)
Twitter’s been on an acquisition tear of late as they try to build out a proper media stack that transcends 280 characters. I can see it all fitting together into something that’s pretty compelling and actually builds on the strengths of each property. Adding a monetizable newsletter to a Twitter feed seems like natural extension, a way for writers to find audiences (paying or not), and might actually help solve some of Twitter’s thornier philosophical problems, starting with letting people actually compose a thought.
As a long-time critic of Twitter across any number of dimensions, this seems … good?