Mike Isaac and Kellen Browning, reporting on the — and I believe this is perhaps the most appropriate way to use this phrase — epic fail that is Cyberpunk 2077:

In July 2018, as anticipation for the game neared a crescendo across Twitter, one user tweeted at the official Cyberpunk 2077 account: “Will there be memes in the game?” The account responded: “Whole game is going to be a meme.”

The tweet was somewhat prescient — but not in the way developers had hoped.

Mike is one of the best tech reporters we’ve got, his beat has covered Uber (including writing the definitive book on the catastrophic failure of leadership that was Travis Kalanick’s tenure) and Facebook. When he sets his sights on you, you know you’ve royally screwed up.