I’m not much of a podcast listener these days but I’m excited to hear these two gents wax philosophically about Instagram bullshit. And because Noah and Adam are smart and thoughtful and hilarious, we’ll actually get something out of it beyond “can you believe all this bullshit!”

As someone who often gets caught up in the old ads when I’m reading a scanned story from a magazine archive, I thought this bit from Adam was really smart:

I’m also someone who believes that history is written in the edges, and advertising is in the edges. It’s not the body of the content of culture itself, but it’s in the edges, in the detritus of culture, and there’s more value in the details and nuances of that garbage that we call marketing than most people give credit to. A core practice of mine is to search for the deeper meaning in marketing. If marketing is mapped throughout time, then I believe we have a map of meaning throughout recorded history. So there’s a deeper basis for what you and I get to talk about in these shows when we’re eating oatmeal together or wiping our asses.

And that design by Claude Zeins, aping every subway ad I’ve seen the past two years, is perfect