We love what we know and we’re afraid of what we don’t, so we don’t want to see our old friend replaced with this new thing. It’s irrational, but it’s human nature. When we look at our parents and grandparents we don’t see a crowd of pudgy gray-haired wrinkle factories… we see our history. We love them even when they start smelling weird and wheezing all the time. We wouldn’t dream of replacing them.
Our mistaking a familiarity bias for inherent superiority is where our gut reaction against iOS 7 comes from. It’s a kind of xenophobia. Apple took our beloved iPhone and gave it back to us a stranger. Still walks and talks the same, still the heart and soul we love; just not the face we knew.

Posted on June 15, 2013 at 12:52pm.

We love what we know and we’re afraid of what we don’t, so we don’t want to see our old friend replaced with this new thing. It’s irrational, but it’s human nature. When we look at our parents and grandparents we don’t see a crowd of pudgy gray-haired wrinkle factories… we see our history. We love them even when they start smelling weird and wheezing all the time. We wouldn’t dream of replacing them.
Our mistaking a familiarity bias for inherent superiority is where our gut reaction against iOS 7 comes from. It’s a kind of xenophobia. Apple took our beloved iPhone and gave it back to us a stranger. Still walks and talks the same, still the heart and soul we love; just not the face we knew.

—Chris Clark has some advice for everyone freaking out about the new iOS.