I’m more than a little surprised by the sudden willingness to outsource publishing to what is at best a quasi-reliable, third party platform … at the end of the day news operations are being rebuilt around a company or two that seem largely disinterested in those very operations. To put it another way, imagine if there were only one network for email and one, albeit pretty cool, company controlled that. Would we be so excited about newspapers jumping on that trend?

—I was reminded of this thing I wrote this three years ago during yesterday’s Facebook brief outage. I continue to be surprised that companies not only rely on third parties like Twitter and Facebook but implement that integration in such a way when that third party goes down it breaks everything.