Facebook never wanted Likes to be objective indicators of real affection, or even a vague feeling of fondness. The Like button was designed as a marketing tool … It might seem kind of strange for a company to build a search engine — a pretty costly undertaking — using criteria that it knows to be debased, to be anything but objective. But to Facebook, it’s business-as-usual. Here’s the difference between Google and Facebook: Larry Page recognized that commercial corruption was a threat to his ideal. For Mark Zuckerberg, commercial corruption is the ideal.
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Facebook never wanted Likes to be objective indicators of real affection, or even a vague feeling of fondness. The Like button was designed as a marketing tool … It might seem kind of strange for a company to build a search engine — a pretty costly undertaking — using criteria that it knows to be debased, to be anything but objective. But to Facebook, it’s business-as-usual. Here’s the difference between Google and Facebook: Larry Page recognized that commercial corruption was a threat to his ideal. For Mark Zuckerberg, commercial corruption is the ideal.
—Nicholas Carr on Facebook’s polluted graph.