Really since the introduction of the iPhone, but particularly after the advent iPad, this concept of “apps as content” has gained a lot of currency, and now every media company in the world feels compelled to be in the business of developing native software as a distribution channel. Despite the press’s tendency to portray this trend as futuristic, I actually think of it as a bit retrograde—particularly since we’ve actually been evolving an incredibly sophisticated medium for content presentation and distribution for over 15 years now: the web.

Posted on March 8, 2012 at 10:20am.

Really since the introduction of the iPhone, but particularly after the advent iPad, this concept of “apps as content” has gained a lot of currency, and now every media company in the world feels compelled to be in the business of developing native software as a distribution channel. Despite the press’s tendency to portray this trend as futuristic, I actually think of it as a bit retrograde—particularly since we’ve actually been evolving an incredibly sophisticated medium for content presentation and distribution for over 15 years now: the web.

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This is but one of many choice quotes from an excellent interview Pixel Union did with the brilliant (not to mention handsome and multi-faceted!) Buzz Andersen.

What’s great about Buzz isn’t just that he’s smart but also incredibly thoughtful, something all too rare in otherwise intelligent people. Love that guy.