So, if tripling the size of the social network to 3,000,000,000 users is not going to be enough to justify its valuation with its current revenue per user, there is only one strategic direction for Facebook to go. It needs to generate more revenue per user. A lot more.

Posted on February 2, 2012 at 4:28pm.

So, if tripling the size of the social network to 3,000,000,000 users is not going to be enough to justify its valuation with its current revenue per user, there is only one strategic direction for Facebook to go. It needs to generate more revenue per user. A lot more.

—Alexis Madrigal says there’s really only one number that matters in Facebook’s IPO filing: the amount of money it makes per user, currently around $5.