At this point, Facebook CEO Mark Zuckerberg’s pattern on privacy is clear. Launch new stuff that pushes the boundaries of what people consider comfortable. Apologize and assure users that they control their information, but rarely pull back entirely, and usually reintroduce similar features at a later date when people seem more ready for it.

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Liz Gannes on the non-apology apologies of Mark Zuckerberg.

This constant pressure on evaporating user’s privacy, along with a real lack of moral leadership from the very top, is why I’ll never trust Zuckerberg or Facebook.