You can go ahead and Like it, or Fave it, or Star it or Heart it. Go ahead and click whatever dumb icon the software has left for you. But when you do that don’t mistake it for genuine sentiment. You aren’t expressing emotion, you’re clicking on something. You’re changing a setting, not the situation.

—Mat Honan asks why do you “like” bad news, or the trouble with trying to distill the vagaries of human emotion into an icon. (A couple of good quotes from my new boss and Brazilian soap star Mike Monteiro in there, too.)