It’s completely unimaginative and even quite amateurish. The logo in perspective shown above? Ugh. That’s the first thing any design student would try if tasked with doing a logo for a blog about technology. And the pixels within pixels as seen in the variation next to it? Somewhat pretty but that’s about it. And pairing it all with Interstate? For some reason it does not work at all even though it probably should; it looks like a remnant of early 2000s design.
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It’s completely unimaginative and even quite amateurish. The logo in perspective shown above? Ugh. That’s the first thing any design student would try if tasked with doing a logo for a blog about technology. And the pixels within pixels as seen in the variation next to it? Somewhat pretty but that’s about it. And pairing it all with Interstate? For some reason it does not work at all even though it probably should; it looks like a remnant of early 2000s design.
—Armin Vit is unimpressed with TechCrunch’s new branding.