Twitter hires a Hollywood outreach guy

Because if there’s anything the world needs, it’s another megaphone for celebrities.

I’ve had the pleasure of working with the Twitter media team and they’re some of the sharpest people I know, which makes this particularly disappointing. It’s probably more of a reflection of my own naïveté, and that I hold the social network a little too close to my heart, but I actually believed Twitter wanted to change things.

I’m sure teaching celebrities how to tweet from the red carpet of some vacuous awards ceremony makes all kind of strategic sense in their quest for profitability but it just makes me kind of sad.