But all those who wonder whether revelations of her personal prima donna qualities will damage her image are proceeding from an assumption that she does, in fact, disguise her self-centered side well in managed environments. I’ve long disagreed with that assessment, because her famous Facebook postings often have the tone of a nasty, snotty, slightly dense but popular high-school girl.

—Newsweek’s Ben Adler cuts to the core of Palinism and why Facebook is the perfect medium for her to spew her “message”.