Publish the story and shop it to every media outlet under the sun because you realize that it’s actual news, unlike Lady Gaga’s machine gun jumblies.

—Talking Points memo enumerates the ways in which Rolling Stone won the news cycle but lost the story with its handling of the McChrystal profile that everyone is talking about. Turns out the RS didn’t even bother to have a copy online despite shopping it all over creation. (Read it here now.)