In a study of Twitter, a microblogging service used by millions of people from high school students to national elected officials, Mor Naaman and Jeffrey Boase found that 80 percent of regular users are “meformers,” people who use the platform to post updates on their everyday activities, social lives, feelings, thoughts and emotions. The remaining 20 percent – “informers” – share information, have larger social networks and are more interactive with their followers.

—Ah, I see. Messrs Naaman and Boase have scientifically reduced social networking to “people who are doing it right” and “webcocks”.